Future entrepreneurs will learn the secrets of successful marketing

The topic of the fourth lesson of the educational module of the School of International Entrepreneurship for students of Moscow universities "Start your business with Moscow" was marketing.

The project is being implemented by the Moscow Chamber of Commerce and Industry with the support of the Moscow Committee for Public Relations and Youth Policy as part of a grant from the Mayor of Moscow.

The speaker of the event, entrepreneur and marketing expert Yuri Andreev, shared his vision of the importance of a deep understanding of the fundamentals of this discipline for future businessmen. "I tell the guys the basic basic things they need in order to get started and further develop their project. This is not only a theory that can be read in books, but also practical cases. In addition, our classes include completing certain tasks, which will bring students closer to starting their own truly successful and profitable business," the expert said.

The lesson was held in an interactive format, which implied the active participation of students. During the lecture part, the students asked questions to the speaker. During the practical lesson, future businessmen conducted competitive analysis, developed promotional offers, and also created the initial sketches of the brand's corporate identity. Yuri Andreev emphasized the importance of these stages: "We learned from the experience of other companies that lost a lot of money. But analyzing their mistakes gives us food for thought. Using their examples, we looked at how best not to do it. "

The program of the educational module of the School of International Entrepreneurship "Start your business with Moscow" is aimed at equipping students with the necessary knowledge and skills to not only conceive, but also implement their business ideas. The participants were given a unique opportunity to immerse themselves in real business situations, which will help them form a deeper understanding of marketing as a key element of successful entrepreneurship. Through such events, the Start a Business with Moscow School continues its mission to support and develop youth business in the capital.