Sales
The lecture addresses the following aspects:
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· Sales’ significance for business
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· Seven components of sales success
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· Goal development: global goal, decomposition, SMART system
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· Building a sales system
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· Analysis of the target audience: client profile, client path, tools
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· Sales channels and communications
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· Customer service
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· Company personnel motivation
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· Important skills of the business owner
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· Practical includes a case study
Lecturers
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YULIA KRASNORUTSKAYA
Educational module speakerIndependent consultant, innovative industrial tracker, co-founder of the Modern Technologies for Business Growth Group, PhD in Economics, deputy chair of the Commission on Innovative and Technological Development of the Council on Financial, Industrial and Investment Policy at the Russian Chamber of Commerce and Industry, leading tracker of the I.V. Rybakov Academy.
