29 March 2024
Marketing
The lecture addresses the following aspects:
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· Marketing research in Russia: its content and value
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· Marketing business planning: essence, tasks, stages
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· Basics of stable sales
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· Product value, brand uniqueness, USP
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· Marketing costs
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· Advertising channels
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· Customer retention system
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· Practical includes elaboration of a marketing strategy
Lecturers
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SVETLANA GULYANITSKAYA
Educational module speakerIndividual entrepreneur, chair of the Moscow Chamber of Commerce and Industry Sub-Committee on Innovative Marketing and Generalization of Business Ideas of the MCCI Committee on Quality and Development of Business Services, member of the Russian Union of Industrialists and Entrepreneurs Committee on Technical Regulation.
